Colour-temperature correspondences: when reactions to thermal stimuli are influenced by colour.

In our daily lives, information concerning temperature is often provided by means of colour cues, with red typically being associated with warm/hot, and blue with cold. While such correspondences have been known about for many years, they have primarily been studied using subjective report measures....

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Bibliographic Details
Main Authors: Hsin-Ni Ho, George H Van Doorn, Takahiro Kawabe, Junji Watanabe, Charles Spence
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2014-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC3950287?pdf=render