MEMBANGUN KEMITRAAN BANK SYARIAH DENGAN PENDEKATAN SHARIAH MARKETING
Amidst the competitions among shariah bank demanding the shariah bank to have marketing strategies in order to keep a sustainable relation between bank and customers. It was revealed from this research that some variables: product attributes, the quality of service to the Islamic approach to marketi...
Main Author: | Arief Yulianto |
---|---|
Format: | Article |
Language: | English |
Published: |
Walisongo State Islamic University
2011-06-01
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Series: | Walisongo: Jurnal Penelitian Sosial Keagamaan |
Subjects: | |
Online Access: | http://journal.walisongo.ac.id/index.php/walisongo/article/view/218 |
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