MEMBANGUN KEMITRAAN BANK SYARIAH DENGAN PENDEKATAN SHARIAH MARKETING

Amidst the competitions among shariah bank demanding the shariah bank to have marketing strategies in order to keep a sustainable relation between bank and customers. It was revealed from this research that some variables: product attributes, the quality of service to the Islamic approach to marketi...

Full description

Bibliographic Details
Main Author: Arief Yulianto
Format: Article
Language:English
Published: Walisongo State Islamic University 2011-06-01
Series:Walisongo: Jurnal Penelitian Sosial Keagamaan
Subjects:
Online Access:http://journal.walisongo.ac.id/index.php/walisongo/article/view/218