Marketing the Count's way: how Dracula's myth can revive Romanian tourism
Tourism destinations associated with the place myth phenomena often experience increased visitation and marketing opportunities. Considering the popularity of the Dracula myth worldwide, Romania has a great opportunity to improve its image as a unique destination on the international tourism mark...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Transilvania University Press
2016-07-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
| Subjects: | |
| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/2016/BULETIN%20I%20PDF/10_Candrea.pdf |