Enhancing Knowledge and Bounce Rate in SERPs Using Micro-Data

Internet has revolutionized the human life. SEs (Search Engines) are one of the major tools being used for finding information over the Internet. SEs enlist the information into links as per relevance to the searched query. A searcher usually visits the top web links retrieved on SERPs (Search Eng...

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Bibliographic Details
Main Authors: MUHAMMAD IKRAMULLAH LALI, KINZA MEHR, WAQAR ASLAM, RAZA UL MUSTAFA, UMAIR ALI
Format: Article
Language:English
Published: Mehran University of Engineering and Technology 2017-10-01
Series:Mehran University Research Journal of Engineering and Technology
Subjects:
Online Access:http://publications.muet.edu.pk/research_papers/pdf/pdf1626.pdf