Peculiarities of Branding as an Instrument of Strategizing the Socio-Economic Development of Territories

The article is concerned with features of branding in strategizing of the socio-economic development of territories. The essence and features of using the basic elements of branding in the semantic field of strategizing the socio-economic development of territories are disclosed; an analysis of use...

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Bibliographic Details
Main Authors: Lysytsia Nadiia M., Bielikova Nadiia V., Martynenko Maryna V.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2018-06-01
Series:Bìznes Inform
Subjects:
Online Access:http://www.business-inform.net/export_pdf/business-inform-2018-6_0-pages-393_400.pdf