Personal traits and purchasing values of traditional buyers and online shoppers
This study was aimed to investigate relationship among Big five personality traits and shopping values of traditional and online shoppers. The sample consists of 193 respondents, the average age of 33 years, living on the territory of Serbia. The questionnaires that were used were: Serbian adaptatio...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2019-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2019/0354-34711901003G.pdf |