Formative Research to Study the Viewpoints, Attitudes and Driving Behaviors in Taxi Drivers of Yasuj: The First Step in Planning of an Intervention Based on Social Marketing Model

Formative Research to Study the Viewpoints, Attitudes and Driving Behaviors in Taxi Drivers of Yasuj: The First Step in Planning of an Intervention Based on Social Marketing Model

Abstract Background & aim: Formative research is done to identify and analyze the related factors for a behavior and determining an initiative idea for intervention. This study aimed at knowing about viewpoints of taxi drivers in Yasuj and assessing attitudes and behaviors in driving. In this wa...

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Bibliographic Details
Main Authors: M Maleki, S Mohammadi, S Shariatinia, M Shams, A Abedirad, R Nasiri, S Koohgard, MJ Akaran, F Kazem, SH Zamani
Format: Article
Language:fas
Published: Yasuj University Of Medical Sciences 2014-05-01
Series:Armaghane Danesh Bimonthly Journal
Subjects:
Key words: Formative research
Risky driving behaviors
attitude
Taxi drivers
Social marketing
Online Access:http://armaghanj.yums.ac.ir/browse.php?a_code=A-10-1-308&slc_lang=en&sid=1

Internet

http://armaghanj.yums.ac.ir/browse.php?a_code=A-10-1-308&slc_lang=en&sid=1

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