Review Volume, Consumer Ratings, and Rental Price in the Sharing Economy: The Case of Airbnb Jakarta
Online reviews are emerging as a powerful source of information influencing consumers’ pre-purchase evaluation. This phenomenon has emphasized the need for a further comprehension of the impact of online reviews on consumer attitudes and behaviors, particularly in the sharing economy platforms. This...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta
2019-06-01
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| Series: | Ekonomi dan Bisnis |
| Subjects: | |
| Online Access: | https://ejournal.upnvj.ac.id/index.php/ekobis/article/view/814/pdf |