Greek Womens’ Mentality towards Fashion Brands and the Influence of Print Images
This paper presents the findings on Greek women’s viewpoints and opinions in regards to foreign fashion brands and the symbolic meanings they attach to them. Further, a greater and wider knowledge was desired on the effects of fashion magazine brand advertising in the formation to the views and symb...
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| Format: | Article |
| Language: | English |
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Athens Institute for Education and Research
2019-10-01
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| Series: | Athens Journal of Business & Economics |
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| Online Access: | https://www.athensjournals.gr/business/2019-5-4-3-Drosou.pdf |