Retail and Fashion – A Happy Marriage? The Making of a Fashion Industry Research Design
Fashion and retail ought to be a happy marriage. Yet several entrepreneurs in the field of fashion speak of a climate that is difficult to penetrate because of economic and cultural factors. For example, the chain store concept is an expression of the specific and current fashion situation in Sweden...
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| Format: | Article |
| Language: | English |
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Linköping University Electronic Press
2011-04-01
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| Series: | Culture Unbound: Journal of Current Cultural Research |
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| Online Access: | http://dx.doi.org/10.3384/cu.2000.1525.11343 |