ORÇAMENTO DE DESPESAS DE MARKETING NO SETOR DE ENSINO SUPERIOR: UM ESTUDO A PARTIR DO MODELO DE SARQUIS E IKEDA

ORÇAMENTO DE DESPESAS DE MARKETING NO SETOR DE ENSINO SUPERIOR: UM ESTUDO A PARTIR DO MODELO DE SARQUIS E IKEDA

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The article tackles the marketing expenses in the college teaching sector, a useful tool in the management of the financial resources and expenses of the organization. The study aimed at analyzing the characteristics of the marketing expenses budget process of a higher education institution in the w...

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Bibliographic Details
Main Authors: Aléssio Bessa Sarquis, Paulo Cezar de Campos, Vilmar José Zaccaron, Adelcio Machado Santos, Alexandre Marino Costa
Format: Article
Language:Spanish
Published: Universidade Federal de Santa Catarina 2014-01-01
Series:Revista Gestão Universitária na América Latina
Subjects:
service marketing
marketing budget
marketing expenses
college
Online Access:http://www.redalyc.org/articulo.oa?id=319331138013

Internet

http://www.redalyc.org/articulo.oa?id=319331138013

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