The Blue Ocean Strategy and its relationship with the Inclusive Business of recycling in the city of Cuenca, Ecuador | [La Estrategia del Océano Azul y su relación con el Negocio Inclusivo del reciclaje en la ciudad de Cuenca, Ecuador]
This article presents the evolution of two theories: Blue Ocean Strategy (BOS) that begins in 2005 and shows that the corporate sector should not focus in a destructive competition, but extend its market horizons, through the innovation; followed by an Economic Base Pyramid analysis (EBP) that begin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Cuenca
2018-12-01
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| Series: | Maskana |
| Subjects: | |
| Online Access: | https://publicaciones.ucuenca.edu.ec/ojs/index.php/maskana/article/view/2390 |