Conceptualization of the Formation of Corporate Culture in International Business Structures

The aim of the article is to conceptualize the formation of corporate culture in international business structures. Corporate culture is seen as a powerful strategic factor ensuring a collective’s focus on cohesion in order to effectively solve common problems and achieve the set goals in internatio...

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Bibliographic Details
Main Authors: Dovgal Olеna A., Pankova Yuliya M.
Format: Article
Language:English
Published: PH "INZHEK" 2018-03-01
Series:Problemi Ekonomiki
Subjects:
Online Access:http://www.problecon.com/export_pdf/problems-of-economy-2018-1_0-pages-182_186.pdf