How to Get Focus Groups Talking: New Ideas that will Stick

How to Get Focus Groups Talking: New Ideas that will Stick

In this article the authors outline an innovative way of using sticky notes, such as Post-its, within focus groups to help facilitators stimulate discussion, draw out reluctant participants, structure information, and help produce a group outcome that all members feel they own. They outline how stic...

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Bibliographic Details
Main Authors: Elizabeth R. Peterson, Kevin A. Barron
Format: Article
Language:English
Published: SAGE Publishing 2007-09-01
Series:International Journal of Qualitative Methods
Online Access:https://doi.org/10.1177/160940690700600303
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spelling doaj-fd921747b4d14fa99a272ce4acea17752020-11-25T03:38:47ZengSAGE PublishingInternational Journal of Qualitative Methods1609-40692007-09-01610.1177/16094069070060030310.1177_160940690700600303How to Get Focus Groups Talking: New Ideas that will StickElizabeth R. PetersonKevin A. BarronIn this article the authors outline an innovative way of using sticky notes, such as Post-its, within focus groups to help facilitators stimulate discussion, draw out reluctant participants, structure information, and help produce a group outcome that all members feel they own. They outline how sticky notes can be used to generate information, check for understanding, and group and sort ideas.https://doi.org/10.1177/160940690700600303
collection DOAJ
language English
format Article
sources DOAJ
author Elizabeth R. Peterson
Kevin A. Barron
spellingShingle Elizabeth R. Peterson
Kevin A. Barron
How to Get Focus Groups Talking: New Ideas that will Stick
International Journal of Qualitative Methods
author_facet Elizabeth R. Peterson
Kevin A. Barron
author_sort Elizabeth R. Peterson
title How to Get Focus Groups Talking: New Ideas that will Stick
title_short How to Get Focus Groups Talking: New Ideas that will Stick
title_full How to Get Focus Groups Talking: New Ideas that will Stick
title_fullStr How to Get Focus Groups Talking: New Ideas that will Stick
title_full_unstemmed How to Get Focus Groups Talking: New Ideas that will Stick
title_sort how to get focus groups talking: new ideas that will stick
publisher SAGE Publishing
series International Journal of Qualitative Methods
issn 1609-4069
publishDate 2007-09-01
description In this article the authors outline an innovative way of using sticky notes, such as Post-its, within focus groups to help facilitators stimulate discussion, draw out reluctant participants, structure information, and help produce a group outcome that all members feel they own. They outline how sticky notes can be used to generate information, check for understanding, and group and sort ideas.
url https://doi.org/10.1177/160940690700600303
work_keys_str_mv AT elizabethrpeterson howtogetfocusgroupstalkingnewideasthatwillstick
AT kevinabarron howtogetfocusgroupstalkingnewideasthatwillstick
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