How to Get Focus Groups Talking: New Ideas that will Stick
In this article the authors outline an innovative way of using sticky notes, such as Post-its, within focus groups to help facilitators stimulate discussion, draw out reluctant participants, structure information, and help produce a group outcome that all members feel they own. They outline how stic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2007-09-01
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| Series: | International Journal of Qualitative Methods |
| Online Access: | https://doi.org/10.1177/160940690700600303 |