Open Innovation and Business Model of Health Food Industry in Asia

Health trends and digital technologies are of great significance for the health and wellness food market and its development in the future. This study examines whether health trends, digital technology, and market concentration influence health and wellness food consumption in the Asian market. Our...

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Bibliographic Details
Main Author: Nathapornpan Piyaareekul Uttama
Format: Article
Language:English
Published: MDPI AG 2021-07-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Online Access:https://www.mdpi.com/2199-8531/7/3/174