Multicriterial analysis in operation strategy: case study with rice purchasers of six retailer firms
This article aims at presenting a multiple case study in which we measured the prioritization given to competitive factors by six companies that buy rice products for retailing. The multiple case study took place in six large self-service food agents that operate in Santa Catarina and Rio Grande do...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Catarina
2011-09-01
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| Series: | Revista Produção Online |
| Subjects: | |
| Online Access: | http://producaoonline.org.br/rpo/article/view/669 |