The Impact of Social Media Pages on Customer Equity and Purchase Intention; An Empirical Study of Mobile Operators
The competitive conditions of the market, the desire to reach the target group directly, and the increasing interest of the consumers to the social media today make the use of social media inevitable. This study set out to identify attributes of marketing communication activities via social media...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Isarder
2017-09-01
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| Series: | İşletme Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://isarder.org/2017/vol.9_issue.3_article09_full_text.pdf |