The Intercultural Model of National Lebanese Market

The Intercultural Model of National Lebanese Market

The paper emphasizes the importance of intercultural marketing approaches on the internationally globalized market. The ethnical structure of population determines the fractionation of consumers’ characteristics on the national market. The paper presents the elements of the intercultural Lebanese m...

Full description

Bibliographic Details
Main Authors: Duguleana L., Popovici S.C.
Format: Article
Language:English
Published: Transilvania University Press 2014-12-01
Series:Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:
intercultural marketing
national culture
marketing strategies
Online Access:http://webbut.unitbv.ro/Bulletin/2014/Series_V/BULETIN%20V/VI-02_DUGULEANA-%20L.pdf
id doaj-fd44796d3fb54de29a10af15cdacff81
record_format Article
spelling doaj-fd44796d3fb54de29a10af15cdacff812020-11-24T20:47:11ZengTransilvania University PressBulletin of the Transilvania University of Brasov. Series V : Economic Sciences2065-21942065-21942014-12-017(56)2259266The Intercultural Model of National Lebanese MarketDuguleana L.Popovici S.C.The paper emphasizes the importance of intercultural marketing approaches on the internationally globalized market. The ethnical structure of population determines the fractionation of consumers’ characteristics on the national market. The paper presents the elements of the intercultural Lebanese model which generate the national specificity of Lebanese market. The Lebanese cultural model is validated with the dimensions of Hofstede’s model and based on the results of a quantitative market research. The paper formulates marketing strategies for the intercultural marketing approach on Lebanese market. http://webbut.unitbv.ro/Bulletin/2014/Series_V/BULETIN%20V/VI-02_DUGULEANA-%20L.pdfintercultural marketingnational culturemarketing strategies
collection DOAJ
language English
format Article
sources DOAJ
author Duguleana L.
Popovici S.C.
spellingShingle Duguleana L.
Popovici S.C.
The Intercultural Model of National Lebanese Market
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
intercultural marketing
national culture
marketing strategies
author_facet Duguleana L.
Popovici S.C.
author_sort Duguleana L.
title The Intercultural Model of National Lebanese Market
title_short The Intercultural Model of National Lebanese Market
title_full The Intercultural Model of National Lebanese Market
title_fullStr The Intercultural Model of National Lebanese Market
title_full_unstemmed The Intercultural Model of National Lebanese Market
title_sort intercultural model of national lebanese market
publisher Transilvania University Press
series Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
issn 2065-2194
2065-2194
publishDate 2014-12-01
description The paper emphasizes the importance of intercultural marketing approaches on the internationally globalized market. The ethnical structure of population determines the fractionation of consumers’ characteristics on the national market. The paper presents the elements of the intercultural Lebanese model which generate the national specificity of Lebanese market. The Lebanese cultural model is validated with the dimensions of Hofstede’s model and based on the results of a quantitative market research. The paper formulates marketing strategies for the intercultural marketing approach on Lebanese market.
topic intercultural marketing
national culture
marketing strategies
url http://webbut.unitbv.ro/Bulletin/2014/Series_V/BULETIN%20V/VI-02_DUGULEANA-%20L.pdf
work_keys_str_mv AT duguleanal theinterculturalmodelofnationallebanesemarket
AT popovicisc theinterculturalmodelofnationallebanesemarket
AT duguleanal interculturalmodelofnationallebanesemarket
AT popovicisc interculturalmodelofnationallebanesemarket
_version_ 1716810836513652736

Similar Items