The Intercultural Model of National Lebanese Market
The paper emphasizes the importance of intercultural marketing approaches on the internationally globalized market. The ethnical structure of population determines the fractionation of consumers’ characteristics on the national market. The paper presents the elements of the intercultural Lebanese m...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Transilvania University Press
2014-12-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
| Subjects: | |
| Online Access: | http://webbut.unitbv.ro/Bulletin/2014/Series_V/BULETIN%20V/VI-02_DUGULEANA-%20L.pdf |