The implementation of competitive intelligence based on process approach

The implementation of competitive intelligence based on process approach

To gain competitive advantage, organizations must have the ability to take advantage of the data generated daily performance of various business activities. Market uncertainty, the emergence of Big Data phenomenon and increased data availability are factors that advocate the development and implemen...

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Bibliographic Details
Main Authors: Debeljački Ružica, Šereš Laslo
Format: Article
Language:English
Published: University of Novi Sad - Faculty of Economics, Subotica 2015-01-01
Series:Anali Ekonomskog fakulteta u Subotici
Subjects:
business intelligence
competitive intelligence
decision support
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2015/0350-21201534237D.pdf
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spelling doaj-fd2a817780f34abda889a1f0c87079a72021-03-23T13:09:10ZengUniversity of Novi Sad - Faculty of Economics, SuboticaAnali Ekonomskog fakulteta u Subotici0350-21202683-41622015-01-012015342372490350-21201534237DThe implementation of competitive intelligence based on process approachDebeljački Ružica0Šereš Laslo1https://orcid.org/0000-0002-3435-2579Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici, Subotica, SerbiaUniverzitet u Novom Sadu, Ekonomski fakultet u Subotici, Subotica, SerbiaTo gain competitive advantage, organizations must have the ability to take advantage of the data generated daily performance of various business activities. Market uncertainty, the emergence of Big Data phenomenon and increased data availability are factors that advocate the development and implementation of competitive intelligence. The developed system should provide the competitive advantage of the modification or creation of new business policies based on an analysis of past operations and business environment. It is necessary for the system to provide an integrated functional platform that has a direct impact on the decision-making process.https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2015/0350-21201534237D.pdfbusiness intelligencecompetitive intelligencedecision support
collection DOAJ
language English
format Article
sources DOAJ
author Debeljački Ružica
Šereš Laslo
spellingShingle Debeljački Ružica
Šereš Laslo
The implementation of competitive intelligence based on process approach
Anali Ekonomskog fakulteta u Subotici
business intelligence
competitive intelligence
decision support
author_facet Debeljački Ružica
Šereš Laslo
author_sort Debeljački Ružica
title The implementation of competitive intelligence based on process approach
title_short The implementation of competitive intelligence based on process approach
title_full The implementation of competitive intelligence based on process approach
title_fullStr The implementation of competitive intelligence based on process approach
title_full_unstemmed The implementation of competitive intelligence based on process approach
title_sort implementation of competitive intelligence based on process approach
publisher University of Novi Sad - Faculty of Economics, Subotica
series Anali Ekonomskog fakulteta u Subotici
issn 0350-2120
2683-4162
publishDate 2015-01-01
description To gain competitive advantage, organizations must have the ability to take advantage of the data generated daily performance of various business activities. Market uncertainty, the emergence of Big Data phenomenon and increased data availability are factors that advocate the development and implementation of competitive intelligence. The developed system should provide the competitive advantage of the modification or creation of new business policies based on an analysis of past operations and business environment. It is necessary for the system to provide an integrated functional platform that has a direct impact on the decision-making process.
topic business intelligence
competitive intelligence
decision support
url https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2015/0350-21201534237D.pdf
work_keys_str_mv AT debeljackiruzica theimplementationofcompetitiveintelligencebasedonprocessapproach
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AT sereslaslo implementationofcompetitiveintelligencebasedonprocessapproach
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