Antecedents and Consequences of Female Consumer Expectations and Evaluations toward CSR Activities

Antecedents and Consequences of Female Consumer Expectations and Evaluations toward CSR Activities

Many firms see Corporate Social Responsibility (CSR) as necessary investments in the community where the firms operate in order to ensure and safeguard sustainable operation for the future. This paper investigates the causal relationship between the antecedents and consequences of consumer expecta...

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Bibliographic Details
Main Author: Bery Prima
Format: Article
Language:English
Published: Universitas Indonesia 2012-06-01
Series:Asean Marketing Journal
Subjects:
Corporate Social Responsibility
Consumer Expectations and Evaluation
Consumer Trust and Loyalty
Corporate Image
Perceived Purchase Risk
Online Access:http://journal.ui.ac.id/index.php/amj/article/view/2031

Internet

http://journal.ui.ac.id/index.php/amj/article/view/2031

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