Reciprocity as a Key Concept for Social Media and Society
The concept of reciprocity, particularly in the pro-social sense of mutually beneficial exchange, presents an opportunity befitting the start of a new journal on social media. Namely, how might a concept of social exchange help us understand a mediascape increasingly dominated by social exchange—whe...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2015-04-01
|
| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305115580339 |