Building employer attractiveness as part of the employer branding strategy

Sources of sustainable competitive advantage and key resources used to differentiate companies in the market are talented individuals who, with their knowledge and capabilities, achieve high results per unit of time. One way to attract talents to a company is to develop employer attributes that make...

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Bibliographic Details
Main Author:	Ognjanović Jasmina
Format:	Article
Language:	srp
Published:	University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia 2019-01-01
Series:	Ekonomija: teorija i praksa
Subjects:	employer attractiveness employer brand human resources talents
Online Access:	https://scindeks-clanci.ceon.rs/data/pdf/2217-5458/2019/2217-54581903053O.pdf

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spelling	doaj-fcd441664f074eeda09ed960696e0baa2020-11-25T02:04:21ZsrpUniversity Business Academy - Faculty of Economics and Engineering Management, Novi Sad, SerbiaEkonomija: teorija i praksa2217-54582620-02282019-01-0112353682217-54581903053OBuilding employer attractiveness as part of the employer branding strategyOgnjanović Jasmina0Univerzitet u Kragujevcu, Fakultet za hotelijerstvo i turizam, Vrnjačka BanjaSources of sustainable competitive advantage and key resources used to differentiate companies in the market are talented individuals who, with their knowledge and capabilities, achieve high results per unit of time. One way to attract talents to a company is to develop employer attributes that make one company attractive in the labor market. The main aim of this paper is to observe the attractiveness of the employer and his/her attributes from the perspective of potential employees. Based on the research conducted so far, it has been concluded that building an image of an attractive employer is an important part of employer branding strategy that contributes to attracting talented individuals to companies. By developing attractive attributes of an employer a company acquires certain benefits by building the most appropriate workforce structurehttps://scindeks-clanci.ceon.rs/data/pdf/2217-5458/2019/2217-54581903053O.pdfemployer attractivenessemployer brandhuman resourcestalents
collection	DOAJ
language	srp
format	Article
sources	DOAJ
author	Ognjanović Jasmina
spellingShingle	Ognjanović Jasmina Building employer attractiveness as part of the employer branding strategy Ekonomija: teorija i praksa employer attractiveness employer brand human resources talents
author_facet	Ognjanović Jasmina
author_sort	Ognjanović Jasmina
title	Building employer attractiveness as part of the employer branding strategy
title_short	Building employer attractiveness as part of the employer branding strategy
title_full	Building employer attractiveness as part of the employer branding strategy
title_fullStr	Building employer attractiveness as part of the employer branding strategy
title_full_unstemmed	Building employer attractiveness as part of the employer branding strategy
title_sort	building employer attractiveness as part of the employer branding strategy
publisher	University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia
series	Ekonomija: teorija i praksa
issn	2217-5458 2620-0228
publishDate	2019-01-01
description	Sources of sustainable competitive advantage and key resources used to differentiate companies in the market are talented individuals who, with their knowledge and capabilities, achieve high results per unit of time. One way to attract talents to a company is to develop employer attributes that make one company attractive in the labor market. The main aim of this paper is to observe the attractiveness of the employer and his/her attributes from the perspective of potential employees. Based on the research conducted so far, it has been concluded that building an image of an attractive employer is an important part of employer branding strategy that contributes to attracting talented individuals to companies. By developing attractive attributes of an employer a company acquires certain benefits by building the most appropriate workforce structure
topic	employer attractiveness employer brand human resources talents
url	https://scindeks-clanci.ceon.rs/data/pdf/2217-5458/2019/2217-54581903053O.pdf
work_keys_str_mv	AT ognjanovicjasmina buildingemployerattractivenessaspartoftheemployerbrandingstrategy
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Building employer attractiveness as part of the employer branding strategy

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