Building employer attractiveness as part of the employer branding strategy
Sources of sustainable competitive advantage and key resources used to differentiate companies in the market are talented individuals who, with their knowledge and capabilities, achieve high results per unit of time. One way to attract talents to a company is to develop employer attributes that make...
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| Format: | Article |
| Language: | srp |
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University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia
2019-01-01
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| Series: | Ekonomija: teorija i praksa |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2217-5458/2019/2217-54581903053O.pdf |