From Competing Urban Imaginaries to Cohesive City Brands - New Challenges for Local Governments
<p>The paper focuses on the issue of city branding and endeavors to highlight several of the challenges that municipalities face in the process of creating a marketable brand for their cities. While there is only one “real” built city there is a variety of urban imaginaries that coexist and of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Babes Bolyai University
2007-10-01
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| Series: | Transylvanian Review of Administrative Sciences |
| Online Access: | https://rtsa.ro/tras/index.php/tras/article/view/373 |