The impact of packaging, price and brand awareness on brand loyalty: Evidence from the paint retailing industry
Purpose: The purpose of the study was to investigate the impact of packaging, price and brand awareness on brand loyalty. Rationale: The study sought to extend empirical evidence on the association between brand loyalty and product-related factors: packaging, price and brand awareness. Methodology:...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2014-04-01
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| Series: | Acta Commercii |
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/194 |