The Influence of Social Media Sites on Consumer Buying Behavior in Shoprite Nigeria Limited
Business organizations are continually searching for new ways to reach out to their consumers. Before, television, radio, and print are usually used by businesses to advertise their products. The coming of social media has shifted the way organizations interacting with their targeted audience. It ha...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2021-07-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/6513 |