Comparative analysis of franchising in international markets
The growing role of franchising at the global level requires its further improvement. This business model has great business potential, especially in the Serbian market, given the current underdevelopment and inaccessibility of information. At the core of our research, we outlined the characteristic...
| Main Authors: | , |
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| Format: | Article |
| Language: | srp |
| Published: |
University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia
2016-01-01
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| Series: | Ekonomija: teorija i praksa |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2217-5458/2016/2217-54581603089K.pdf |