SME Customer Service Excellence: A Singaporean Case Study
In Singapore, service sectors are dominated by SMEs. This study set out to investigate customer satisfaction as a critical factor in SME survival and indeed in helping to maintain the overall health of the economy. In this study, data were collected from a Singaporean SME which supplies and installs...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2016-06-01
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| Series: | Nang Yan Business Journal |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/nybj-2016-0002 |