Renewable Energy Initiatives at Canadian Sport Stadiums: A Content Analysis of Web-Site Communications

Researchers have positioned renewable energy as sustainable and able to mitigate environmental issues associated with fossil fuels. Further, sustainable initiatives have been offered as a point of differentiation for brands. In order to reap the benefits of such differentiation, managers must commun...

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Bibliographic Details
Main Authors: Chris Chard, Cheryl Mallen
Format: Article
Language:English
Published: MDPI AG 2013-11-01
Series:Sustainability
Subjects:
Online Access:http://www.mdpi.com/2071-1050/5/12/5119