Communicating Environmental CSR towards Consumers: The Impact of Message Content, Message Style and Praise Tactics

Communicating Environmental CSR towards Consumers: The Impact of Message Content, Message Style and Praise Tactics

While engaging in corporate social responsibility (CSR) has gradually become mainstream in the business context, the investigation of CSR communication and its effectiveness remains limited. This study examines how environmental CSR communication affects consumer perception and behavior through an e...

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Bibliographic Details
Main Authors: Julia Christis, Yijing Wang
Format: Article
Language:English
Published: MDPI AG 2021-04-01
Series:Sustainability
Subjects:
CSR communication
corporate motives
consumer trust
purchase intention
consumer advocacy
Online Access:https://www.mdpi.com/2071-1050/13/7/3981

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https://www.mdpi.com/2071-1050/13/7/3981

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