MAIN CHARACTERISTICS OF ADVERTISING DISCOURSE AS A COMPONENT OF THE INSTITUTIONAL ONE
This article analyzes the advertising discourse from the perspective of a personality-oriented approach. In this regard, the advertising discourse is now defined as a pragmatically oriented specific type of institutional discourse, which present its author as a representative of a certain social ins...
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| Format: | Article |
| Language: | Bulgarian |
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Odessa I. I. Mechnykov National University
2016-03-01
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| Series: | Записки з українського мовознавства |
| Subjects: | |
| Online Access: | http://zum.onu.edu.ua/article/view/130076 |