Pola Perilaku Pembelian Produk Apparel untuk Balita oleh Millennial Moms dan Implikasinya untuk Pemasar Kids Apparel

The phenomenon that recently occurred is the height of the millennial moms busy uploading pictures of their children in such a way they dressed through various social media. Accordingly, the need of the millennial moms in dressing their children up is related to the shopping patterns in kids apparel...

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Bibliographic Details
Main Authors: Annetta Gunawan, Brian Garda Muchardie
Format: Article
Language:English
Published: Bina Nusantara University 2015-05-01
Series:Binus Business Review
Subjects:
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/997