Representasi Maskulinitas Pria dalam Iklan Televisi Men’s Biore Cool Oil Clear

The purpose of this research is to analyze the meaning contained in Men’s Biore Cool Oil Clear advertisement in three different versions namely version #BeMagnetic 2019, #RefreshSangatLo! 2018, and Long Riding 2017, and discuss the myths and male masculinity representation by using Roland Barthes�...

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Bibliographic Details
Main Authors: Rezki Pratami, Togi Prima Hasiholan
Format: Article
Language:English
Published: Department of Communications, Universitas Islam Indonesia 2020-05-01
Series:Jurnal Komunikasi
Online Access:https://journal.uii.ac.id/jurnal-komunikasi/article/view/14950