Representasi Maskulinitas Pria dalam Iklan Televisi Men’s Biore Cool Oil Clear
The purpose of this research is to analyze the meaning contained in Men’s Biore Cool Oil Clear advertisement in three different versions namely version #BeMagnetic 2019, #RefreshSangatLo! 2018, and Long Riding 2017, and discuss the myths and male masculinity representation by using Roland Barthes...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Department of Communications, Universitas Islam Indonesia
2020-05-01
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Series: | Jurnal Komunikasi |
Online Access: | https://journal.uii.ac.id/jurnal-komunikasi/article/view/14950 |