The Stability of Mode Preferences: Implications for Tailoring in Longitudinal Surveys
One suggested tailoring strategy for longitudinal surveys is giving respondents their preferred mode. Mode preference could be collected at earlier waves and used when introducing a mixed-mode design. The utility of mode preference is in question, however, due to a number of findings suggesting that...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
GESIS - Leibniz-Institute for the Social Sciences, Mannheim
2016-11-01
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| Series: | Methoden, Daten, Analysen |
| Subjects: | |
| Online Access: | https://mda.gesis.org/index.php/mda/article/view/2016.012/151 |