E-WOM JAMU PADA KONSUMEN MILLENIALS (STUDI EKSPLANATIF BRAND IMAGE DAN PURCHASE INTENTION PADA PRODUK JAMU INDOHERBAL)

E-WOM JAMU PADA KONSUMEN MILLENIALS (STUDI EKSPLANATIF BRAND IMAGE DAN PURCHASE INTENTION PADA PRODUK JAMU INDOHERBAL)

Marketing of products and services is becoming faster with the support of internet technology. This is realized by the company of Asraza Indoherbal, one of the Indonesian herbal medicine producers that conduct online marketing through social media Facebook and also websites. This company has realize...

Full description

Bibliographic Details
Main Authors: Gatot Sugih Budiono, Niken Febrina Ernungtyas, Guntur Freddy Prisanto, Irwansyah, Anindita Lintangdesi Afriani
Format: Article
Language:Indonesian
Published: Universitas Merdeka Malang 2020-10-01
Series:Jurnal Nomosleca
Subjects:
e-wom
brand image
purchase intention
social media
millenial
Online Access:http://jurnal.unmer.ac.id/index.php/n/article/view/4024/2591

Internet

http://jurnal.unmer.ac.id/index.php/n/article/view/4024/2591

Similar Items