Green Marketing: A Study about the Factors Influencing the Repurchase Decision of Javanony Herbal Products
The green consumer movement is an action towards concern about the environment that gives rise to the green market. Companies that want to survive in this market must be able to give a green labelto all aspects of their business. This research aims to understand the influence of the attitude, the pe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Indonesia
2016-12-01
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| Series: | Asean Marketing Journal |
| Subjects: | |
| Online Access: | http://journal.ui.ac.id/index.php/amj/article/view/4391 |