The Influence of High–Low Power on Green Consumption: The Moderating Effect of Impression Management Motivation

The importance of sustainable development has reached a consensus. Green consumption, as the final link of consumer behavior, can help green production activities make a real difference and achieve sustainable development. Based on the Agentic−Communal Model, this paper explores the relati...

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Bibliographic Details
Main Authors: Yong Zhang, Jiayu Ao, Jiayue Deng
Format: Article
Language:English
Published: MDPI AG 2019-08-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/11/16/4287