Patients’ Convergence of Mass and Interpersonal Communication on an Online Forum: Hybrid Methods Analysis
BackgroundPatients are increasingly taking an active role in their health. In doing so, they combine both mass and interpersonal media to gratify their cognitive and affective needs (ie, convergence). Owing to methodological challenges when studying convergence, a detailed vi...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
JMIR Publications
2020-10-01
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| Series: | Journal of Medical Internet Research |
| Online Access: | https://www.jmir.org/2020/10/e18303 |