Research on the Factors Influencing Discontinuance Intention in Mobile Online Games from the Perspective of SOR
[Purpose/significance] From the perspective of SOR, this paper explores the causes of the discontinuance intention of mobile online games, expands the research field of discontinuance theory, and provides some advice for the maintenance in mobile game users. [Method/process] Based on the SOR model,...
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| Format: | Article |
| Language: | zho |
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LIS Press
2021-02-01
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| Series: | Zhishi guanli luntan |
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| Online Access: | http://kmf.ac.cn/p/240/ |