HOW TO CONSOLIDATE BUSINESS PRESENCE IN FOREIGN MARKETS? CONSIDERATIONS ABOUT THE INTERNATIONALIZATION PROCESS
This theoretical article aims to raise considerations regarding the internationalization of companies, with emphasis on issues underlying the maintenance and growth of its operations in foreign markets. In the academic environment, was quickly perceived that increased globalization has led to new pe...
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| Format: | Article |
| Language: | English |
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Universidade Federal de Santa Maria
2012-05-01
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| Series: | Revista de Administração da UFSM |
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| Online Access: | http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/download/7443/pdf |