GLOBAL PUBLIC PRIVATE PARTNERSHIP: AN ANALOGICAL REASONING MODEL
This paper aims to introduce a new strategic direction for the multinational pharmaceutical companies in terms of the access to essential, life-saving medicines. The multinational pharmaceutical companies have been severely criticized by their various stakeholders because of their business models, p...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2015-06-01
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| Series: | Management & Marketing |
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| Online Access: | http://www.mnmk.ro/documents/2015_X1/15-15-1-15.pdf |