FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMSI PRODUK HALAL PADA KALANGAN MAHASISWA MUSLIM

The purpose of this study is to examine the factors of knowledge, attitude, subjective norms, behavioral control, and religious commitment to influence behavior through intentions for consumption of halal products. Based on the literature review, this research hypothesis states that knowledge, attit...

Full description

Bibliographic Details
Main Authors: Nurul Huda, Hulmansyah Hulmansyah, Nova Rini
Format: Article
Language:Indonesian
Published: Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya 2018-11-01
Series:Ekuitas: Jurnal Ekonomi dan Keuangan
Subjects:
Online Access:https://ejournal.stiesia.ac.id/ekuitas/article/view/3944