Implicit Information in Commercial Advertising as a Resource of Strategy of Manipulating the Consumer
The article is devoted to analysis of implicit resources of manipulation strategy in commercial advertising, and an impact is considered both on the emotional and rationalspheres of recipient`s consciousness. Basic tactics are considered by examplesof commercial advertising. Special attention is pai...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Publishing House Discourse-P
2018-04-01
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| Series: | Дискурс Пи |
| Subjects: | |
| Online Access: |
http://madipi.ru/images/discourse-pi/32-33/articles/21_199-207.pdf |