Recruiting the “Heavy-Using Loyalists of Tomorrow”: An Analysis of the Aims, Effects and Mechanisms of Alcohol Advertising, Based on Advertising Industry Evaluations

Recruiting the “Heavy-Using Loyalists of Tomorrow”: An Analysis of the Aims, Effects and Mechanisms of Alcohol Advertising, Based on Advertising Industry Evaluations

Restricting alcohol advertising and marketing is a cost-effective intervention for reducing alcohol harms. However, the alcohol industry maintains that advertising does not affect consumption, claiming that its purpose is to help consumers choose brands, it is not aimed at young people, it only prom...

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Bibliographic Details
Main Authors: Nason Maani Hessari, Adam Bertscher, Nathan Critchlow, Niamh Fitzgerald, Cécile Knai, Martine Stead, Mark Petticrew
Format: Article
Language:English
Published: MDPI AG 2019-10-01
Series:International Journal of Environmental Research and Public Health
Subjects:
advertising
marketing
alcohol
public health
commercial determinants of health
Online Access:https://www.mdpi.com/1660-4601/16/21/4092

Internet

https://www.mdpi.com/1660-4601/16/21/4092

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