KONTRIBUSI ATRIBUT PRODUK, KELOMPOK EFERENSI, DAN PROMOSI TERHADAP INFLUENCE POWER ANAK KEPADA ORANG TUA
The background of this research was due to the fact that children are unique and potential consumers. The objective of this research was to analyze the effect of factors that form the intention to consume among children and how these factors shape the children’s ability to persuade their parents to...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Trisakti
2014-03-01
|
| Series: | Jurnal Manajemen dan Pemasaran Jasa |
| Online Access: | http://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/521 |