Social Responsibility and Social Marketing Monsanto: analysis by the collaboration continuum
Issues related to social demands have been widely discussed both in theoretical debates in the academic environment and in the business sector, and several terms like corporate social responsibility, social marketing, marketing related to a certain cause have been playing a great role inside compani...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Faculdades Metropolitanas Unidas
2018-05-01
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| Series: | Revista Metropolitana de Sustentabilidade |
| Subjects: | |
| Online Access: | http://www.revistaseletronicas.fmu.br/index.php/rms/article/view/1197 |