INTERNACIONALIZACIÓN EN LAS BODEGAS FAMILIARES: UNA APLICACIÓN EMPÍRICA EN EL SECTOR DE LA RIOJA
This work analyses the reasons why family businesses in La Rioja (Spain) implement internationalization processes. Furthermore, it studies the factors linked to the intangible asset pool, which may be the companies’ source of competitive advantage in the target market or, on the contrary, hinder and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad Nacional de Educación a Distancia (UNED)
2010-01-01
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| Series: | Revista Nacional de Administración |
| Subjects: | |
| Online Access: | http://www.uned.ac.cr/rna/articulos/07.pdf |